Motorola Foldables Phone to Second Place in Europe: But the Market Leader Still Dominates

Motorola Foldables Phone to Second Place in Europe: On June 14, market research firm Counterpoint released the European foldable screen mobile phone sales list for Q1 2025: foldable screen sales increased by 4% year-on-year, accounting for only 1.5% of total smartphone sales, still belonging to a niche market segment, which is also the main reason why Nick is looking forward to Apple’s foldable screen.

Motorola beat Honor to rank second, and the brands with the most impressive year-on-year growth are Google, Transsion and Xiaomi. Samsung, whose sales have plummeted, continues to lead by a large margin.

Motorola Foldables Phone to Second Place in Europe

Samsung ranked first with a market share of 41%, a year-on-year decline of 24%, but still far ahead of the second place (13%). The reason for the decline is also very simple.

On the one hand, Samsung’s folding screen lacks breakthrough innovation, and on the other hand, domestic manufacturers have made rapid progress in folding screen products. According to the latest news, Samsung has been working hard to change and upgrade its hardware, and the Samsung Galaxy Z Fold has begun to warm up.

Motorola ranks second, with a market share of 15%, a year-on-year growth of 58%, which should be one of the biggest dark horses in the list. Unlike Samsung, Motorola only has a small folding screen product line, which is called the moto Razr50 series , and has obvious advantages in some functions and prices.

Honor ranked third with a market share of 13%, down 23% year-on-year, second only to OPPO and Samsung. The good news is that Honor Magic V5 will be released this month.

In addition to the Snapdragon 8Elite , it also has a 6100 mAh battery and an extremely thin and light body. It also supports Beidou satellite communication and other functions. Interested friends can look forward to it. As a horizontal comparison, in Q1 2024, Honor ranked second with a market share of 18%.

Google, Transsion and Xiaomi ranked fourth, each with 8% share, far ahead in year-on-year growth. Google’s year-on-year growth reached 265%, Transsion’s year-on-year growth reached 336%, and Xiaomi’s mobile phone directly upgraded from 0% to 8%.

Looking at the UK official website, there is only one folding screen phone, Xiaomi MIX Flip . It seems that this small folding screen phone is not only popular in China, but also performs amazingly in overseas markets.

OPPO ranked sixth with a market share of 4%, down 63% year-on-year, making it the mobile phone manufacturer with the largest decline in the list. In contrast, in the first quarter of 2024, OPPO ranked third with a market share of 12%. Overall, the current folding screen market is not only a niche market segment, but also has stagnated year-on-year growth, which also indirectly shows that consumers still have concerns about price, durability and usage scenarios.

I am Nick, and the above is Nick’s idea. It is not easy to write original articles. If you like it, please remember to follow Snarikh, or like, forward and comment. More interesting digital information is waiting for you to talk. If you want to get more information about this click here and join our telegram group and whatsapp group for instant updates.